CFLI launch In-Person and Online Masterclasses for Summer 2024
City Football Leadership Institute is delighted to launch eight exciting new Masterclasses for Summer 2024.
Growing a Global Brand Masterclass
Aged 18-25? You are eligible for our Career Booster Initiative! Contact our Admissions team at admissions@cityfootball-leadership.com to redeem a 25% discount on this Masterclass.
Identify the key elements that contribute to the successful establishment of a global brand.
Building a strong and recognisable brand is crucial in the highly competitive worlds of sport and business. This masterclass will equip participants with the knowledge and skills required to establish and maintain a successful brand in both the global sports industry and beyond.
This masterclass offers unrivalled insight and access to industry experts and has been tailored to provide an immersive learning experience for those seeking to gain a comprehensive understanding of the key principles and strategies involved in growing a global brand by exploring this topic through well-crafted subjects that provide unique insights into the industry.
Check out our free Speaker Series Webinar with Course Leader, Dr Nick Wilde, as he discussed the topic of ‘Tackling New Markets’.
Masterclass Delivery
Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
Find dates and times for the May 2024 Growing a Global Brand masterclasses below.
Masterclass Leader & Guest Speakers
Details on this masterclass leader and guest speakers will be released soon.
Topics Explored
The Growing a Global Brand masterclass will explore:
Assessing the competitive environment and effective use of market research
Understanding the customer and key stakeholders
Deciding which markets to enter
Developing the global marketing plan and global brand strategies
Preparing a fan engagement strategy for global markets
Creating content for social media activities
Successful marketing strategies in overseas markets
Evaluating the success of the global marketing plan
Faculty
Course Leader
Dr Nick Wilde
Global Sports Marketing Consultant and former Dean, School of Sports Business and ManagementNick Wilde has over 25 years’ experience in global marketing education and consultancy. He has conducted pioneering research on football fan consumption in Argentina, Spain and England, working closely with the marketing departments at Boca Juniors, Estudiantes and Racing in Argentina. Having lived and worked in Argentina, Mexico, China and Spain, he has a global outlook on sport management and is an expert on the global marketing of sports brands. Nick is a visiting professor at the Real Madrid Graduate School in Madrid, where he teaches students in English and Spanish from over thirty d
Read MoreMasterclass Outcomes
- Identify the key elements that contribute to the successful establishment of a global brand.
- Analyse and understand market trends, competitor strategies and emerging opportunities that inform brand positioning.
- Understand the role of storytelling in shaping a brand’s identity.
- Understand the importance of localisation while maintaining a global brand image.
- Develop strategies to build brand awareness in different markets.
- Understand the evolving role of stakeholders, including customers, employees, investors, and communities, in shaping a brand’s reputation.
- Enjoy a unique level of access to people of prominence in and around the sports industry.
- Establish new relationships and expand your professional network.
- Gain practical knowledge and insight that can be applied in your workplace and career.
- A certificate from City Football Leadership Institute upon successful completion of the masterclass.
Who Should Attend
Masterclasses are open to any individuals looking to develop fresh perspectives and understanding of the key principles and strategies involved in growing a global brand.
Whether you are just starting your career journey or are well established within your sector, this immersive masterclass will offer you a learning experience that will be beneficial to both your professional and personal development.
We welcome any individuals who are:
- 18 years of age and older.
- Current working professionals in the industry.
- Currently studying for or graduated with a related qualification.
- Aspiring for a career within the sector.
- Interested in the sports branding and marketing.
Useful Information
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Masterclasses will be delivered via a one-day in-person experience in central London, followed by ten hours of online content that will be split across multiple two-hour live virtual sessions.
The central London location is 30 Bedford Square, WC1B 3EE.
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The dates and times (UK) of our May masterclass are listed below.
- In-Person Experience: Friday 17 May 2024, 9am – 5pm
- Online Content Schedule: two-hour live virtual sessions:
- Tuesday 21 May, 5:30pm – 7:30pm
- Tuesday 28 May, 5:30pm – 7:30pm
- Tuesday 4 June, 5:30pm – 7:30pm
- Tuesday 11 June, 5:30pm – 7:30pm
- Tuesday 18 June, 5:30pm – 7:30pm
All live virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
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The ten hours of online content will be delivered and split across multiple two-hour live virtual sessions.
All virtual sessions will be recorded and made available to masterclass participants after the session has taken place.
Whilst attendance of these virtual sessions is not mandatory, participants that do attend live will have the benefit of being able to engage with the course leader and guest speakers during the session.
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Register now for one of our Growing a Global Brand masterclasses before places get fully booked.
Masterclasses do not require an application to attend. Interested participants can simply register and join the course.
Other Masterclasses
Our suite of masterclasses offer participants unrivalled insight and access to industry experts. Each masterclass has been tailored to provide an immersive learning experience for those seeking to acquire a deeper practical knowledge of a specific area in the business of sport.
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